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  • Writer's pictureIrvin

7 Reasons Why You Need A Web Designer – Web Design vs. Web Development

Web design is an integral part of creating a robust online presence for your company. While web development is an equally indispensable factor, web design is the very core of it. So what exactly is web design? Well, web design is the chief process of enhancing your website to make it look much more appealing and crisp, making it easily accessible to the users. From the website's style, enhancing virtual elements through digitally-advanced software systems and much more, web design has a lot to offer.

Read ahead to find a well-researched curated list of reasons for hiring a web designer before using web development services. These elements will give you an upper edge over boosting your company's performance as a whole. Furthermore, they will also help you differentiate between when to utilize web design and web development services.

What are the benefits of a well designed website?

1. It helps you create an excellent first impression.

It comes as no surprise that your first impression can be the very base of your company's overall performance. The very first thing that your audience notices while browsing through your website is how it is designed. If the design seems impressive enough, their chances of investing in your company potentially increase. Thus, web design can help in playing a very crucial role in your company's overall profitability. It can not only give your company an instant good first impression but also help users browse through your company with ease. And how does that benefit you? The easier it is for your prospective users to operate and browse through your company's website, the better their user experience. Converting them from mere traffic to prospective leads can become quite an easy task. If you still don't have a website here is Why Do You Need a Website For Your Business.

2. Robust website designs boost SEO.

SEO or Search Engine Optimization, a primary component, tempts your target audience to view your website, thereby investing in your products and services. If you aren't already aware, a myriad of web design elements can significantly impact your SEO and help boost it. Besides creating several strategies for helping you design your website just as you want, web design is quite impressive in dramatically impacting SEO.

3. Builds customer-developer relationship.

Another very intriguing factor that might pique your interest is that your potential customers often instantly judge your company through your website. Thus, if your site has compelling designs, the chances are that your customers might be impressed by your efforts, leading them to feel more welcomed. This way, you can enhance the customer experience to a decent extent. Customer journey mapping is an effective means of keeping track of customer experiences with your website and building long-term relationships with them. Web design immensely prioritizes supporting your needs. Thus, hiring a web designer can help gain endless success in the long-run.

4. Builds your company's credibility.

Credibility is a paramount factor that helps in giving your company a very sophisticated and efficient presence in the market. A poor website repels web-users away. Outdated and poorly designed websites can harm your company's credibility. However, an updated and creative web design can help in mitigating this factor.

5. It updates you on the on-going trends of the marketplace.

Another vital feature of web design is that it is a game-changer when it comes to staying updated. With the consistent augmented growth of different industries in the marketplace, the most crucial aspect of standing out as a company is to stay updated with the on-going trends. User-friendly and sophisticated website designs can help in doing so.

6. Suitable for the competition.

Most companies are struggling to combat their competitors. Your competitions are most certainly implementing outstanding web designs to boost incoming traffic and delivering premium quality services. Thus, the most obvious way of competing with them and increasing your performance is by utilizing resources to maintain a perfect web design. In all honesty, offering services and products that are nothing alike to what other companies offer is something most brands struggle with. The less unique your company is, the less likelihood of customers investing in your services and products. With over a multitude of web design strategies, you can design your website in the most authentic way possible.

7. Web design offers a spectrum of elements to the users.

While you might have huge traffic on your website, turning this traffic into potential leads is quite daunting. Therefore, to create consistency and regularly convert your target audience to prospective clients, you need web designers. From changing fonts, layouts, coding, styles, and much more, web designers give you the opportunity of getting website designs of your choice.

From UI, visual designing, UX, and much more, web designs know precisely how to help you lure your audience into exploring your services and websites. To start, UI web design is based on enhancing the overall ways in which your audience engages with different elements on your website. This methodology is solely done by mitigating various complexities of your brand strategies to offer an easy-to-navigate and user-friendly website to the users.

On the other hand, visual designing works towards advancing user delight through coding techniques and other creative strategies. The mere purpose of visual designing is to help your company eliminate different design issues, along with analyzing and implementing a unique and pleasing style for your website. To brief it, visual designing is one of the most popular and demanding perks of web design and gives companies a chance at standing out in a marketplace that never ceases to enhance consistently.

Furthermore, UX refers to user experience. UX design works towards jotting down different demographics and doing meticulous research, along with site restructuring, prototype testing, and predictive analysis to ensure that your audience remains entertained throughout their course of browsing through your site.

All these elements are proof enough for how web design can help you create a core infrastructure for your company. It is the very base to helping your company gain optimal efficiency, along with giving the customers what they want. In a nutshell, it is quite a win-win situation for your company as well as the customers.

Here are some statistics that may help you create the website you most desire!

According to a report by Stanford, over 75% of people analyze the credibility of a respective business based on the design of the website.

Several researchers suggest that 94% of the overall first impressions are based on the design of your website.

Over 60% of shopping enthusiasts suggest that usability is of paramount importance to them.

An average customer takes about 5pm's milliseconds to judge your website.

Over 44% of your website traffic may instantly stop browsing through your site if they are unable to view contact information.

To summarize, while web development is a prominent step in creating a robust online presence, web design is the very means to it. Thus, most companies have struggled as they only made use of web development initially, after which they had to incorporate web design. We are a pioneer in the innovation of remarkable web design services to help your company reach its highest potential. You now have the chance to develop your company's efficiency and potency, thereby boosting the customer delight as a whole!



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