Updated: Jan 13, 2020
Having a small business is not easy. As a small business owner, you consistently need to look for opportunities to remind your potential customers of yourself. Whether you’re a local restaurant or a shoe retailer, this article is a “must-read” for you. Yes, social media helps your small business and you’re even in advantage compared to big companies out there.
Social Media Marketing is a great way to engage with current customers as well as attract new ones. So if you still don’t have any social media accounts, I’d suggest you create it just right now.
In this article, I’ll show you how does social media help your small business significantly and I’ll provide 5 suggestions on how to make the best use of it.
Which social media channel I should go for?
Understanding the social media platforms and their demographics is essential to answer that question. But also, you need to identify the target audience of your business. Each platform has its dynamics and content type you should consider. You wouldn’t want to waste your time at a platform where your audience doesn’t have a presence. Would you?
To build brand awareness or connect with your customers, you need to take a closer look at those platforms.
Facebook is inescapable. You can find every kind of audience there. So, for sure you can find yours too. The platform is usually used to chat with friends and family, share life events, and check current affairs. The platforms age range is 13-65 both men and women.
People on Facebook enjoy videos a lot. So you can share GIFs, animated photos or videos to catch their attention while spreading your message.
Twitter is eventful. You can set up your country (or even a specific city) to see trending topics in a specific location. With the related trending topics, you can update your company status sharing the relation between the topic and your company. You can spread a word out!
However, as I said it is loaded over there, adding a visual to your post would make you stand out of the crowd.
The majority of Twitter’s users are on their 20’s. Platform’s statistics show that the age range is among 13-29. So if you have a young target audience, you can consider being up to date on twitter.
Pro tip: Think twice before you tweet something, because there is no way back after making a mistake. Twitter doesn’t let edits so far.
Instagram is imaginary. If you have a visually attractive product, your job is a lot easier than many others. With its simple, photo-centred interface and ease of use, Instagram is drawn by teens and young adults. With an Instagram account, you’ll have more than just a social media account. You’ll highlight your company goals and mission, showcase your products and offer and you can even open a store with inspiring visuals that attract engagements and sales!
YouTube is educating. If you have a product that needs explanations or tutorials to use, YouTube is a great opportunity to make your voice heard. Apart from that, if you are simply selling books that need no tutorials, YouTube is the option again and again. Hold a reportage with a writer or with a critic that would build reputation and trust for your brand.
Or if you are selling goods for mother&baby, no problem, you can create informative videos about common problems mothers have and how to solve those problems with one of your products. And you know what? You’re not just smashing your product to the face of your prospect when they Google just a common problem. You help them solve their problem and become that hero brand with credible products. So they make your page more visible and trusted by Google in return.
More than it is being funned, it is also highly affecting your SEO!
LinkedIn is networking. On this platform, you can find mostly educated, both men and women professionals. The majority of its audience age range is among 30-49. The LinkedIn audience is primarily visiting the platform to do networking with professionals from a variety of industries. Another way to use LinkedIn is Company Pages. Brands considered this feature as HR landing pages for themselves however, the platform is the perfect location for driving business outcomes, creating brand awareness, and educating potential customers about your products and services.
In LinkedIn, there are trending hashtag topics related to your industry and groups. Participating in a group discussion or writing your perspectives on a trending topic will also attract views to your Company Page.
Pinterest is visual. If you have more like a female audience, Pinterest is the must-have social media channel for your business. The platform’s majority of the audience is women and aged between 18-49 years old. The application is mostly based on visual ideas and pinning them. So if your product is furniture, you can create interior design ideas for your potential customers. Don’t limit yourself. If you have kitchen equipment or if you have brand-new soymilk as your product, you can create recipes and even videos for your followers!
After finding social media channels that suit your business the best, here are my suggestions to carry your business a step further.
Have a Website
Well, there you have it. You have beautiful social media accounts now. But when people are attracted to your social accounts or even to your products or services, they’d need more information. They’d Google it. Therefore you need to have a mobile-friendly and a user-friendly website. What I’m talking about here is, customers you’re maybe giving away to your competitors. If you want to know about this topic in detail, check out Why Do You Need a Website For Your Small Business? In that article, I explained why it is important to have a website as well as how to have a website