• Irvin

Digital Advertising: How Effective Could It Be For Your Business?

Updated: Dec 20, 2019

A small business without a digital advertising strategy is like a ship without a capt

Sounds like an exaggeration?

More than two billion people are expected to purchase online by 2021. This huge figure includes both products and services. There's a large audience online that your small business can use, just by looking at numbers.


When the right digital advertising strategy is implemented, you can see that there is an increase in results, whether it's your business's sales, leads, or website traffic.


1. You can reach your potential audience by identifying your target audience in the most accurate way.
2. It is cost-effective, so even if you have a limited budget for it, it won’t be a problem.
3. It provides flexibility for channels, so you can easily measure your situation and transit among them.

A small business begins with one goal in mind: To Grow

To do this, they need to keep people informed of their brands, products and services. They need effective digital advertising strategies to promote their products or services.

The question now is which advertising strategy to use.


We're about to discuss some of the different digital ad campaigns you may have, but the key point here is that you want your campaign to meet your goals.

For example, if your biggest and most immediate goal is to increase online sales, we don't recommend investing your entire advertising budget in a campaign that grows your followers. You see how the campaign and goals are should aligned.


Having clear goals will help you avoid such interruptions. Digital advertising is the practice of providing promotional content to users through a variety of online and digital channels. It uses tools such as social media, email, search engines, mobile apps, affiliate programs, and websites to show advertisements and messages to viewers.



On October 27, 1994, one of the first banner ads appeared on HotWired.com, and the advertising industry witnessed the emergence of digital advertising. With the launch of Google AdWords in 2000, Google AdSense in 2003, and Facebook ads in 2007, the digital advertising industry has evolved with leaps and limitations.

Small and medium business owners could monitor, optimize and control ads. Since then, with the development of cyberspace day by day and the spread of social media, digital advertising has taken its form today.


In 2019, digital ads are used to drive traffic to websites, generate leads, build brand awareness, build thought leadership, build communities, and sell.

Today, the habit of consuming digital branded content is very different than consuming it on television.


When you're looking for something on Google or Bing, a few search results occur. Some results appear at the top of the Search Engine Results Page (SERP) and these are the ads, the result of search engine marketing (SEM). Search engines ads are arguably the most commonly used ads format.

If you are not familiar with what Pay Per Click (PPC) or Cost Per Mile (CPM), you should start here:


In SEM, you bid for keywords with your competitors to appear at the top of the search engine page. SEM ads can be PPC - pay when someone clicks on your ad, or CPM - pay for every 1000 impressions on your ad, regardless of clicks.


Display ads primarily use text and images and often appear on third-party websites that are linked to search engines or other ad networks. Many websites also show self-hosting advertising. The most common types of display ads are images, mobile, text, banners, pop-ups, and video ads.


Various digital advertising spaces are made up of various ad formats. You can even use a combination of two ad categories to create a new one. For example, you can use remarketing ads with display ads to reach your existing visitors to remind them to complete a purchase. To help you decide which Google Adwords campaign type is right for you, I add a very useful video below.

Your target audience spends a lot of time on social media, which provides a great opportunity to advertise your brand on social platforms. Facebook, Twitter, YouTube, Instagram, LinkedIn, TikTok and so on to promote your brand and products.

Social media ads can help you build a community, create leads, increase event attendees, expand website conversions, app installations, and grow your outlets to grow stores.


Huge technological advances and the growth of new channels and platforms offer exciting new opportunities for advertisers. And there's more on the horizon.

Digital advertising is the best form of advertising with different forms of advertising. It is the method between LED displays in digital mode at the most effective and nominal cost. It can be placed anywhere the target audience reaches. With the ad displayed on the screen, it will fascinate the eyes of people walking around and have an impact on the products or services in their minds.



The Internet has simplified everything, especially in the business world. The world has become a global village accessible to everyone. Marketers and advertisers have always seen an opportunity when people are on the internet. People publish their products on different websites and market them on the internet. Call it online marketing. It includes email marketing, social media marketing, display advertising, SEM, and mobile advertising. This type of marketing includes a publisher who publishes the ad with the permission of the website owner to publish an ad for the viewers of the website.


Online social networking platforms such as Facebook, Twitter, Instagram and LinkedIn have become a major part of our life in which marketers announce their products online. More than 67% of the global community has joined one or more social media platforms that enable marketers to advertise their products most successfully. Why? There is one and a real answer to that; its measurability.


Online direct marketing is another way for marketers to raise awareness of consumers about new or existing products and services.

Banner advertising is another method of online advertising. It allows consumers to click on the banners they want to receive information on the issues they want. Unlike traditional advertising methods, online advertising allows consumers to interact with brands.


Digital advertising opens up a whole new world of opportunity for brands that a way to reach possible customers. It significantly expands its ads for vendors and creates an inventory and significant new revenue streams. Nevertheless, both sides underlined the benefits of digital advertising. The wave of this continues to blow like storms throughout the advertising space, and not only will it gain momentum with the growing artificial intelligence technology in the coming years. And for good reason: When done right, it can be a big gain for both the brand and the customer.


Internet advertising is cheaper, more interactive and easier than direct advertising, which creates more profit for advertisers and businesses. Current clickthrough rates are about 20% better than other direct marketing methods.


As a success story, Airbnb, has changed the way we travel and find accommodation.

When the founders were unable to pay their rent, the site now boasts. Their digital marketing strategies are based primarily on user-generated images and videos on Facebook, Instagram and Twitter (highlighting cities and properties as static), how-to videos and posts for owners, and popular city guides. Their Instagram campaign provides more than just a service, matching humour with attractive images of different travel locations around the world - it's also a travel forum. And of course, it's all boosted with paid content.


This fast-paced evolution, coupled with continuous innovation, is a sign of a bright future for digital advertising and digital marketers. and will continue to assist you in your marketing journey.


So, is digital advertising effective? Yes, because:


1. You can reach your potential audience by identifying your target audience in the most accurate way.

2. It is cost-effective, so even if you have a limited budget for it, it won’t be a problem.

3. It provides flexibility for channels, so you can easily measure your situation and transit among them.


If you want to take your business to the next step online, contact us.

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