• Irvin

Instagram Reels 101: Things For Marketers To Watch Within Instagram Reels


As you know, with the Reels feature, Instagram has made it clear that TikTok users want it to be completely hooked on Instagram. In this article you will find, why did Instagram realize the Reels feature, what efforts did it put into practice, how to benefit Reels the most, its future and how it will change social media and Instagram marketing.


Instagram is releasing a new video program in response to TikTok, the most downloaded app of the past 12 months. Reaching 500 million (now totally 2 billion!) active users this year alone, TikTok has succeeded in changing the social media usage of people around the world. Realizing that it has to keep up with the new perception, other social media platforms have gradually started working on innovations. Instagram Reels worked well for those who earn money from social media as well as entertainment. It broke new ground in Instagram marketing, and it happened very quickly. Instagram also receives a display in an area reserved for Reels in the discover section if the accounts of people using the Reels feature are open. However, the importance of Instagram marketing in social media marketing has also reached its peak.


How to Create Instagram Reels?


One of the most curious topics of recent times is how to use Instagram Reels?

Using Reels is easier than you think! To shoot reels, you have to scroll to the right on your home page to the story creation section. At this point, you should reach the Reels tab by sliding the part under the button to the far right. Then you can select music or sound by clicking the voice button, adjust the speed of the video by clicking the speed button, set a timer or use various effects. After you shoot a video as you wish, you can add a GIF or sticker to your Reels. Finally, by choosing a cover photo, you can publish your first Reels video.



Let's look at it step by step.


- Open the story creation screen, which you use when creating a story on Instagram, located in the upper left corner of the screen. At the bottom, there will be a section with Live, Story and Reels.

- Select Reels from this section.

- Record your video or choose an image from your archive. Add music and various effects on your video.

- Then come to the share section. After making the necessary edits, press share. Congratulations, you've created your first Reels video. You can also add the video you shared to your story.


Have fun in advance!



How to Edit Instagram Reels?


Reels, the new feature of Instagram, offers users many different possibilities. You will be able to both have a good time and prepare videos and become a top-level master in content production.

While using Instagram Reels, you will be able to basically edit sound, AR effects, timer and countdown, alignment and speed as you wish. With Instagram Reels, you will be able to take the videos you create separately and combine them later. Along with this feature of Instagram, it is among the topics that are spoken in the backstage that Tiktok, one of its strongest competitors, has hit a heavy blow.


Look at that! Reels are featured on the Instagram camera and offer 5 different creative editing tools.


Audio: People will be able to use their original voices, as well as choose from the Instagram music library. In public accounts using original audio, this audio content will be attributed to the account and others will be able to use it in their own videos.

AR effects: The gallery includes various augmented reality effects prepared by both Instagram and content producers around the world.

Timer and countdown: With timer and countdown, video can be shot hands-free.

Alignment: Objects in the clip can be aligned to ensure a smooth transition between the two clips to be merged.