• Irvin

7 Tips to Increase Your Brand's Engagement on Social Media

Updated: Jun 10, 2020

Whether you are new to social media or just want to close a few information gaps, these 7 tips will help you to increase your brand's engagement on social media.

So far, we've all heard how valuable - or even necessary - social media can be. Social media is now established in the middle of our lives. Of course, we do not question how true and how wrong this is. What we are going to do in this guide is, to discover how much social media is required for your business and how you can use it.


If you're still not sure whether social media will help your business or not, read our previous Social Media Explained: How Does Social Media Help My Small Business? post right now.


"7 Tips to Increase Engagement on Social Media" for the shortcutters:

1. Start by Knowing Your Target Audience
2. Set Your Own Goal
3. Identify Keywords
4. Check Your Current Social Media Availability
5. Choose the Most Efficient Social Management Tool
6. Create and Edit Content
7. Analyze and Improve
Bonus: Don't have time? Then give us a call.

There are a lot of social media networks nowadays and all of them are developing and growing day by day. They bring out a new feature every day, and if you miss it, sometimes you may feel very stranger to that network. But don't be afraid! The biggest reason for creating this guide is to help you with this!


Because social media has started to have incredible power nowadays and using this power has become a must for marketing for brands. The fact that an important potential customer segment is reached in the market through social media networks pushes brands and businesses to have accounts, especially on social media networks.

We hope this guide will help and love your business as one of the most comprehensive social media resources available. Regardless of your skill level, we have gathered everything that will take you forward in social media accounts in this guide for you.

When you look into these tips, you can see what you need to do in each one and more.

Are you excited? Then prepare your coffee and note papers because we're starting!


1. Start by Knowing Your Target Audience

Are you sure you invest your time and resources on the right social media channels? Choosing the right social media platforms is a must in a successful social media marketing process. In order to choose the most accurate and productive channels for your business, you need to know your target audience. Find out which social media platforms your potential customers use, and try to identify how much time they spend when they are actively using them, and how they interact with each other. Make sure that as you get to know your target audience better, you will be able to plan a better social media marketing strategy to reach them. The main steps you can take to get to know your target audience on social media are:

Build the marketing character of your ideal customer.

Start your research from social media giants like Facebook, LinkedIn, Twitter and Instagram

Try to achieve better interaction levels and activities using the search function.

2. Set Your Own Goal

What do you really want to achieve with your social media marketing effort? Do you want to increase the awareness of your company or do you want to sell more? Or want to strengthen your connection with your followers? Setting goals is a true benchmark for any social media marketing strategy. If you don't know what you are trying to achieve, you can't measure your performance according to anything. How would you define your social media marketing goals? Your social media marketing goals must comply with the following 5 basic goals:

Specific: Your social media goals must be clear and defined.

Measurable: You should be able to measure the progress of your goals.

Achievable: You must set goals that you can achieve.

Realistic: You should set your goals based on time, resources and marketing budget.

Time-Sensitive: For reporting and tracking, you should set your goals in a certain time frame.

You should also make sure that your goals are aligned with your company's inclusive strategic goals. Most companies aim to blend the following goals in their strategies:

Increasing brand awareness.

Creating a loyal follower audience and promoting products or services.

Providing talk about new products.

To increase the return rate and improve the return on investment.

Increasing website traffic.


Some companies set different goals for each social media network, which is a good method.