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  • Writer's pictureIrvin

7 Tips to Increase Your Brand's Engagement on Social Media

Updated: Jun 10, 2020

Whether you are new to social media or just want to close a few information gaps, these 7 tips will help you to increase your brand's engagement on social media.

So far, we've all heard how valuable - or even necessary - social media can be. Social media is now established in the middle of our lives. Of course, we do not question how true and how wrong this is. What we are going to do in this guide is, to discover how much social media is required for your business and how you can use it.

If you're still not sure whether social media will help your business or not, read our previous Social Media Explained: How Does Social Media Help My Small Business? post right now.

"7 Tips to Increase Engagement on Social Media" for the shortcutters:

1. Start by Knowing Your Target Audience
2. Set Your Own Goal
3. Identify Keywords
4. Check Your Current Social Media Availability
5. Choose the Most Efficient Social Management Tool
6. Create and Edit Content
7. Analyze and Improve
Bonus: Don't have time? Then give us a call.

There are a lot of social media networks nowadays and all of them are developing and growing day by day. They bring out a new feature every day, and if you miss it, sometimes you may feel very stranger to that network. But don't be afraid! The biggest reason for creating this guide is to help you with this!

Because social media has started to have incredible power nowadays and using this power has become a must for marketing for brands. The fact that an important potential customer segment is reached in the market through social media networks pushes brands and businesses to have accounts, especially on social media networks.

We hope this guide will help and love your business as one of the most comprehensive social media resources available. Regardless of your skill level, we have gathered everything that will take you forward in social media accounts in this guide for you.

When you look into these tips, you can see what you need to do in each one and more.

Are you excited? Then prepare your coffee and note papers because we're starting!

1. Start by Knowing Your Target Audience

Are you sure you invest your time and resources on the right social media channels? Choosing the right social media platforms is a must in a successful social media marketing process. In order to choose the most accurate and productive channels for your business, you need to know your target audience. Find out which social media platforms your potential customers use, and try to identify how much time they spend when they are actively using them, and how they interact with each other. Make sure that as you get to know your target audience better, you will be able to plan a better social media marketing strategy to reach them. The main steps you can take to get to know your target audience on social media are:

Build the marketing character of your ideal customer.

Start your research from social media giants like Facebook, LinkedIn, Twitter and Instagram

Try to achieve better interaction levels and activities using the search function.

2. Set Your Own Goal

What do you really want to achieve with your social media marketing effort? Do you want to increase the awareness of your company or do you want to sell more? Or want to strengthen your connection with your followers? Setting goals is a true benchmark for any social media marketing strategy. If you don't know what you are trying to achieve, you can't measure your performance according to anything. How would you define your social media marketing goals? Your social media marketing goals must comply with the following 5 basic goals:

Specific: Your social media goals must be clear and defined.

Measurable: You should be able to measure the progress of your goals.

Achievable: You must set goals that you can achieve.

Realistic: You should set your goals based on time, resources and marketing budget.

Time-Sensitive: For reporting and tracking, you should set your goals in a certain time frame.

You should also make sure that your goals are aligned with your company's inclusive strategic goals. Most companies aim to blend the following goals in their strategies:

Increasing brand awareness.

Creating a loyal follower audience and promoting products or services.

Providing talk about new products.

To increase the return rate and improve the return on investment.

Increasing website traffic.

Some companies set different goals for each social media network, which is a good method.

Our advice would be; you should consider two or three goals for each network according to the needs of your organization.

3. Identify Keywords

Once you have set the goals of your social media marketing strategy, you should set key success metrics to measure their effectiveness. You should take a look at the metrics that will follow the success of your social media strategy simply and directly. Five metrics to keep in mind:

Traffic to your website

Interaction / Access

Community growth and interaction



Not all of these metrics are useful for the social media marketing plan, you should choose the metrics that are relevant to your overall social media marketing goals. For example, if selling through social media is your primary motivation, you should focus on the traffic directed to your website and subsequent returns. If your main goal is to create a brand image, you should measure sensitivity.

4. Check Your Current Social Media Availability

You outlined your target audience, set clear goals for your efforts, and defined key success metrics. It is time to check your current social media marketing presence and determine how you will proceed. You cannot create an effective and realistic social media marketing plan for your business without knowing the current social media area you are in. How would you check your current social media presence? Some areas to look at when checking your position:

On which social media platforms are you most active?

Have your profiles in these networks been completely improved?

How many followers do you have in each network?

Which platform gives you the most return on investment?

How is your social media presence according to your competitors?

You should always check your current social media presence according to your goals in your social media marketing plan. Be sure to check all the elements that have an impact on your goals so that you can make more accurate decisions when measuring and evaluating.

5. Choose the Most Efficient Social Media Management Tool

Tools enable difficult tasks to be completed easily, and this is also true for social media marketing tools. Choosing the best social media management tools not only simplifies the task but also saves you a lot of time. But choosing the right tool can be a daunting task, every social media tool claims to be very effective. How do you choose the best? When choosing the best social media tool for your business, you should ask the following questions:

What do you want to achieve with social media?

What encouraged you to look at the social media tool?

Which social media network do you want to target?

Do you want to organize paid social media campaigns?

Do you want to listen socially?

6. Create and Edit Content

The success or failure of your social media strategy will be determined depending on the content you will edit. Some of the content topics of the type that social audiences respond most often to:

Fun and useful content that solves people's problems.

Content that spreads awareness (eg step-by-step guides).


Sweepstakes, contests and free stuff.

Coupons and promotions.

When creating and editing content for social media, the key point is to make sure that the content you share is mass-based. This will help maximize interaction and increase brand awareness. If you aren't a pro to create beautiful content, check Canva out. It's free and easy to use!

7. Analyze and Improve

Even the most successful digital marketers reassess their social media marketing plans based on their level of trial and error. Improving your strategy by analyzing data in your social media marketing plan plays a critical role in success. Also, keep in mind that you will be able to increase your return on investment by tracking and analyzing key elements.

In order to analyze and improve your social media marketing plan, you should measure the performance of your strategies to the main success metrics that you have determined at the beginning and fine-tune the optimal success of your plan accordingly. If you need to know more on this; you can read our How to Measure Social Media Marketing Performance? post. Remember, a successful social media strategy should never be changed. It is a business that develops in social platforms due to its marketing nature.

As a result…

Social media is becoming so important that it becomes the most important pillar of marketing strategies. Brands reach their customers and potential customers by taking their places, especially in social media networks.

Thanks to these networks, it can solve crises much faster and create a warmer image. At the same time, it takes the fast and effective trump cards in the field of marketing. One of the most important features of social media is that it offers advertising tools and it becomes an important weapon for these brands. In this guide, we have examined in 7 tips how a brand can successfully take its place in social media.

In light of the information you learned here, you can draw a path to your brand by taking the most accurate steps on social media networks. This will help you take big steps in the marketing game. If you still do not have a page on a social media network, you may want to think that your competitors are one and have already reached the potential customers you can get.

Then what are you waiting for? Create a social media strategy right now and create accounts for yourself and your brand on the networks you need to enter. If you want to keep this guide somewhere you can reach at any time, simply add it to your bookmarks.

Sorry what? Oh, you don't have time for all this but you want it anyway?

Then simply get in touch! We got this ;)



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