• Irvin

5 Tips For Marketers on How To Collaborate Influencers on Instagram

Instagram influencers can earn money from mobile devices by creating their audiences at a young age, and even become brand ambassadors by collaborating with big brands. To build your audience on Instagram, you must produce the right content and know the Instagram algorithm well. By following the constantly changing Instagram rules with Instagram updates, you should often update your profile and keep up with new developments. You can reach many local and foreign followers by not only following what is happening around you but also the worldwide social media fashion and what is popular. Sounds nice, right?

However, until you hear that a new application is coming to Instagram influencers that enable them to reach the masses.

Following a recent warning from the UK Competition and Markets Authority, it would not be wrong to use the phrase “Instagram has launched a war against social media influencers secretly posting ads”. Seeking to protect consumers by revealing the commercial relationships in the influencers' posts, Instagram seems determined not to let influencers go by promising to do more about users who secretly advertise.

Since their followers idolize them and value their views, people who have

developed a broad and engaged following on Instagram are known as 'influencers'.

Due to their lifestyle, their work or hobby, the clothing they wear

or the stories they share, they may have acquired a loyal following.

The influencer pool is massive and diverse, ensuring that almost every brand has

the ability to use Instagram influencer marketing for its sector and demographic target.

The advent of Instagram influencers opened up tremendous possibilities for brands looking to advertise their goods to their target audience authentically, and thus the 'paid post' movement was born.

It may have been enough in the early days for a brand to give one of their items as a gift to an influencer, in exchange for them posting on their profile about it. But with the rapid growth of space, this changed as influencers realised that they could not only receive free goods, but also charge brands.

Social media influencers in many countries have to use #advertisements or #sponsored hashtags in their ad posts. However, this decision was taken after the Competition and Markets Authority (CMA) discovered that many Instagram users did not use it. This means that Instagram may face legal action, and to avoid this, Instagram has also pledged to increase its pressure on sponsored posts.

According to CMA, which defines the changes as "very important", it seems that it will be seriously difficult for the phenomena to introduce the products without explicitly stating that they are advertising. Social media influencers now have to indicate whether they receive any incentives or money without promoting a product or service. So what if they don't? How can this be prevented or is there a chance to prevent it? Of course, there is. Technology, which is the answer to everything, also answers this question.

Well, have you ever thought why this application came up? This problem, which has been related to influencers for a long time, has previously been raised in the US Federal Trade Commission. There is no clear information about when and what payment is made for influencers who are effective in promoting products and services. Facebook Ireland Ltd, which operates Instagram in the UK, according to a statement from the official website of the UK Government, to combat hidden ads on the photo and video sharing platform. This makes it difficult for people to advertise without tagging whenever they post any post on Instagram. Within the scope of consumer protection law, incentive shipments must be clearly labelled so that people are not misled.

The Competition and Markets Authority (CMA) has been investigating hidden advertising on Instagram for hesitation that many social media influencers post content about businesses without explicitly specifying whether they are getting paid or are encouraged to announce what they share, and the platform is not doing enough.

What will change in our Instagram lives after the announcement: